One of the most annoying aspects of the use of the Internet for shopping and retail research has always been the need to use text for search options when a product is spotted Online. The use of a visual search has always been seen as the holy grail amongst those retailers looking to sell more products than ever before via Online searches. A visual search is now becoming a reality for many social media sites and retailers who are seeking the best options in using images to shop for products.
One of the most important companies in the visual search industry is Slyce, a Canadian company who have been operating an image based search app since 2013. Slyce has been a major part of the retail industry throughout North America, and has already begun working with six of the top 20 retail companies in the U.S. The approach taken by Slyce is often seen as more consumer friendly than apps produced by their rivals; Slyce has created software that is small enough to be used within the app of a retailer, which allows the consumer to remain in the retailer’s app as they search using images.
Slyce was created in 2012 as part of a financial company, which saw the possibilities available from visual search options. Over the course of a few short years the snap to buy platform was created that allows an individual the chance to simply take a photo with their smartphone and upload it to search for products to buy.
The MIT Technology Review has been detailing the rise in visual search options that are changing the way the people of the world shop Online. Research completed by individual retailers has shown visual search can increase sales as the time taken using text search is reduced by large levels. Not only does visual search allow the individual the chance to search for a specific item, but a range of similar items can also be discovered using an image filter in Online shopping attempts.