Archive for September, 2016

Nathaniel Ru Grows Sweetgreens

September 22nd, 2016

The health food industry has continued to increase in popularity over the past decade. While most people are motivated to eat healthy food on a regular basis, many find that it is difficult to find a reliable choice that is convenient and affordable. Due to the lack of options, three young entrepreneurs started a company called Sweetgreens in 2007. While it started as just one store, it is continuing to grow into a national staple.

In 2007, Nathaniel Ru and two former classmates decided to open the first Sweetgreens location in the Georgetown neighborhood of Washington DC. While the three people, who used investments from over 30 different friends and family members, thought that there was a need, they had no clue how big the company could ultimately grow. Over the past 9 years, the company has grown to over 30 locations and is expecting to open its 40th store by the end of the year. While it started as a small business, some industry experts are now valuing the company for nearly $100 million.

While it seems that they had a great business idea, the co-owners of the company all believe that there is much more that went into their success. The primary strength that they believed that they all shared was that they were all very dedicated to the business, each believed in the shared idea of the company, and believed that the company was based on a core set of values and beliefs, as opposed to just being a salad bar.

The company also believes that they need to continue to develop the reputation that they have built. While they were all young men when they started the company, they have grown and aged but are doing their best to remain hip in the eyes of the younger crowd. This has included creating unique titles for employees and encouraging a more relaxed atmosphere.

Nathaniel Ru is just one of three of the original inventors and developers of the growing chain. Ru, along with his partners, is a graduate of Georgetown University and started developing the idea while they were still in school. In his role as Co-CEO of the company, Ru has focused on being the face of the organization and is quickly used for interviews and investor pitches.



Reputation Management Fixers: Helping Brands Look Their Best

September 21st, 2016

The reputation of a company is very important. It’s almost as important to the success of a brand as the quality of its products or services. Major companies spend lots of money on reputation repair services because it helps to solidify their position in the marketplace. Companies that have a good image in the public eye must do what’s necessary to maintain it. There are some very crucial areas to which companies must pay attention if they are to maintain the reputation of their brand. The focus on online presence management isn’t new. However, today with the rise of the internet the need for effective brand reputation management is more important than ever.

The larger a brand becomes the more challenging it is to control it’s reputation. It begins to require more complex strategies to ensure the brand is not devalued or its reputation besmirched by negative statements. Providing that level of reputation management for a brand requires the work of skilled professionals like Reputation Management Fixers. This is a company that is able to quickly tackle negative information that is potentially damaging to a brand and make it go away or at the very least blunt its impact on the brand’s reputation.

Reputation Management Fixers and other online reputation management companies work in several areas to ensure the brand is not tarnished or to improve their reputation. They work to make sure the brand maintains its search engine dominance, ensure the company is using effective social media public relations efforts, the brand is being properly monitored to identify and take immediate action on potential problems, conduct brand reviews and make recommendations for positive changes and take decisive action to suppress negative search results. These actions go a long way towards protecting and managing a brand’s reputation.

These five brand reputation management activities are very important in maintaining a brand’s power. It requires constant monitoring of search engines, posting positive information and responding immediately to customer complaints. Brand reputation management also entails keeping the brand popular through mentions on the appropriate social media platforms and controlling the conversation about the brand.

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Goettl Air Conditioning: Providing Exceptional Residential and Commercial Comfort Services

September 20th, 2016

If you were looking for tried and true air conditioning and heating services, here’s what the checklist should look like:

A trusted company with a reputation for quality craftsmanship and courteous service
All-inclusive home and commercial comfort services
Operations that enhance indoor air quality
Energy efficiency that saves you money and protects ecosystems
Counsel on the best ways to manage your systems and avoid costly maintenance calls

If you’re in the greater Las Vegas, Tucson or Phoenix areas, you may already know we’re talking about Goettl Air Conditioning. Established in 1939 by Gust and Adam Goetti, the family name has long been associated with excellence and quality. It’s been seven decades and despite the drastic changes in operations and technologies, Goettl Air Conditioning still has its small business sensibility and a desire to be recognized as a neighborhood-friendly enterprise.

Goettl Air Conditioning provides exceptional technical service and expertise for all forms of residential and commercial heating and cooling systems. Their trained technicians are prepared to manage the installation, maintenance and repair of central air units, ductless mini-splits, UV germicidal lights, radiant heating systems, furnaces, air cleaners and humidifiers. That’s only the beginning of what Goettl Air Conditioning can do to make your environments comfortable and safe.

Goettl Air Conditioning specializes in indoor air quality. Allergens, dust mites, minute debris, insect feces, they all have the capacity to get into the air. In a lot of cases, we unintentionally bring them into our environments when they cling to our clothes and shoes, when we open windows and even when we turn on our systems. Goettl Air Conditioning uses the latest in humidification processes to maximize indoor air quality. They also provide a full range of heating services, including management of gas and electric furnaces, dual fuel systems, ductless heating and heat pump integration. Keeping you cool during the harsh Midwest summers is also on the company’s agenda. From recommending and installing systems that promise the highest efficiency to offering emergency 24/7 service, Goettl Air Conditioning has never let a customer down.

If you’re looking for ways to effectively save money while using the best utilities, if you’re considering upgrading to a HVAC system or if you need your AC fixed, Goettl Air Conditioning promises 100% unconditional satisfaction. They also offer affordable packages that include regular maintenance checks, ensuring all your systems run smoothly all year round.

Benefits of Investment Banking by Martin Lustgarten

September 15th, 2016

Investment banking involves a private firm that offers a variety of financial-related services to corporations, individuals and governments by raising financial capital or acting as a clientele agent by providing security. Investment banking involves a unique unit of banking related to the generation of capital revenues for organizations, governments, and private institutions. Investment banking incorporates investment banks by underwriting new equity and debt securities as well as helping in the facilitation of acquisitions, broker trades, mergers and reorganizations for private firms and investors. Besides, investment banks offer guidance on the stock issue and placement.
Most investment banks have become household names in advising clients solve large, complicated transactions including issuing advice on the worth of a firm and how to enter business deals whether the customer is pursuing mergers, sale or acquisition. Investment banking entails offering securities as a means of acquiring funds for clients and generating documents for Securities and Exchange Commission. Investment banks are the go-between firms and investors when a firm wants to issue bonds or stocks. In such instances, investment banks provide pricing services on financial instruments involving navigation regulatory for revenue maximization. Most of the time when a firm owns its (IPO) initial public offering, the investment bank directly purchases its shares from the company making things easier for the company because the investment bank will sell shares on the market.

The sale of shares is beneficial to the enterprise. It is also beneficial to the investment bank harvests profits because it will mark up its shares prices from the initial payment. It is, however, a risk calculated move from the investment bank in as much as investment analysts insist that the bank uses its talent and expertise to set the stock market price to their advantage keenly.

About Martin Lustgarten
Martin is an investment expert focused on the future of employees. He is the ideal role model of prospective investors as he maximizes his potential on current investment market trends. The hard working Martin profoundly believes in investment to the point of spreading his wealth over several countries. He keeps a diverse wealth portfolio for retirement and recession because of the unknown future. He is the chief executive officer of Lustgarten Martin, located in Ponte Vedra Beach Florida.

New Software Solutions In Online Reputation Management

September 8th, 2016

RWS is Retailer Web Services, a company that–as of 08/23/2016–has announced a new software designed to consolidate reputation management. Called WebFronts Review, RWS’ new platform was engineered based on a consumer survey that featured 1,400 participants. They were asked how online reviews affected their choice in products or services, and once that information had been properly collected, WebFronts Review began to take shape. Currently, RWS follows a six step process which includes the monitoring of sites which users have programmed the platform to keep an eye out for, the alerting of users when reviews are posted on those sites, response to reviews negative or positive with a pre-prepared e-mail, solicitation through that e-mail for additional information/feedback, the showcasing of positive reviews on a company’s website at the touch of a button, and sharing of positive reviews through a business’s social media outlets.

According to website Online Reputation Reviews, these six things take much more time when approached individually sans consolidation. Imagine having to reply to each review personally, and being required to switch browser windows each time a reply is made. It’s much easier to have everything in one convenient location.

Software options like WebFront Review are just the tip of the iceberg when it comes to online reputation management. Right now, this market is growing very quickly and will soon be the modus operandi of any modern business. Social media and the web have become integral components of modern culture, and outside a global nuclear conflict, that is probably going to remain the trend perpetually. Getting on board with such a trend is recommendable for many reasons, not least of which being the profitability which long-time successful reputation management over the internet can produce.

Businesses today should think of online reputation management the same way they think about an electrical bill, or a utility bill. It’s a necessary portion of operations that requires a segment of the budget. When considered this way, it’s easier for such solutions to build momentum over time and eventually yield substantial returns. Online reputation management software solutions like WebFront Review can help build that investment.


3 Ways to Improve Google Search Rankings

September 7th, 2016

What is the point of having a great website if no one is going to see it? That is a question that every company should be asking themselves when they first release their website to the general public. In today’s market, a website can be a great source of revenue for any company. A well-done website that appears near the top of the Google rankings also makes a company show how trustworthy that they are. New companies should be striving to get their website a little higher up on the rankings each month. Some even hire a reputation management company like the company like Reputation Management Fixers to help them on this quest. Here are 3 other ways that companies can improve their google ranking organically.

1. Don’t overlink – Google is smart. So is their algorithm. This is why companies should be careful not to overlink new links on the website to compensate for a lower google ranking. Google will notice this, and it will hurt the company’s rankings. Websites should be sure to only use quality links and not to overdo it too quickly. Google search rankings are becoming more of a long game as more people realize what it is.

2. New content – a number of hits that a website gets each month is obviously going to affect their rankings. This is why websites should be doing everything they can to both attract new site visitors and get old ones to come back and visit again. The best way to do this is to constantly refresh with new content. It is important to ensure that this new content is high in quality. (Tip: reputation management services can help with this too.)

3. Speed up the site – Sometimes you have to spend a little money to make a little money. Make sure that your site is fast. This will improve the perceived quality of the site. Google also takes this into account when they rank the site.

These are just 3 things that you can do to improve the ranking of your site. If you need some outside help, go to for more information. Remember that Google search ranking is a long game. Don’t get discouraged if you don’t get amazing results immediately.

The Evolution Of IAP Worldwide Services To A Global Technological And Logistics Leader

September 6th, 2016

No one would have imagined that a group of logistical and technological companies started over sixty years ago would evolve to one of the most formidable global logistics and technological companies. IAP Worldwide Services has detailed this transformational journey to greatness on their website, highlighting every growth and expansionary move they have undertaken since establishment.

Just recently, Ingenuity and Purpose (IAP) worldwide service acquired and integrated two more technological and logistical companies based in the United States. One of the companies, DRS, provides aircraft management and logistical missions support services. The other, Tactical Communications and Networking Solutions provided technological and communication expertise to the U.S Department of Defense, a mission that IAP Worldwide Services intends to continue with and expand on going forward.

In a press release, issued after the acquisition of these two, IAPWs stated that the company is on a mission of expanding its portfolio of services it provides to the international community. The two joined the long list of companies both in the U.S, Europe, and the Middle East integrated to become the new face of global service delivery.

Read more:
IAP Worldwide Services | LinkedIn

IAP Worldwide Services, Inc. – Facebook

What are some of the services provided by IAP?

IAP provides a wide range of services including global logistical assistance as well as installation and monitoring of communication networks. The company is also involved in the provision of humanitarian assistance to the military in times of disaster in addition to programming and maintaining some of their remote research laboratories.

Since inception, IAP Worldwide Services has always been involved in the planning and execution of some of the most complicated logistical and technical global challenges. This makes it the go-to company for both the U.S and several other international governments. They have also been contracted by a number of international organizations and commercial agencies, who trust them for their confidentiality, professionalism, and timely deliveries.

What is the secret behind this enormous growth?

So far IAP has established its presence in 25 countries worldwide where they run over 100 operational bases. But what is the secret behind this constant growth? Their commitment to professionalism and the value they place on customer satisfaction. Going through their mission and corporate responsibility statements, on their site, you will realize the value IAPWs places on its customers and the world at large.

IAP acknowledges that their services are vital to their customers and that at times, especially in the case of disasters, people’s lives depend on their efficiency. The company, therefore, takes the clients goals and makes them theirs, serving them with ingenuity and purpose. This explains why they have become a trusted global brand with more and more clients seeking their services and thus the steady growth.

Learn more about IAP Worldwide Services: