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Fabletics Plans Over 100 Stores in The Next 3 to 5 Years

February 24th, 2016


Fabletics plans to open over 100 stores in the next few years. This spring the company will open its 7th store. They will try to recruit customers to join the marketing program. The program sends them discounted clothing and merchandise and charges their credit cards. This is according to an article on Racked.

Many customers like the program and they now have over 800,0000 items sent out monthly. Adam Goldenberg co-founder of the parent company says most customers really like this discounted monthly merchandise. They are upgrading their customer service system and FAQ section so customers can better understand the terms of the service. They want each customer to know how the service works before signing on.

They tend to sell inexpensive leggings, fashion for yoga, running, gyms and workouts, and hoodies. One store in the Minnesota Mall of America is only 2,000 square foot in space. They want to develop a strategy for the growing brick and mortar stores. They used social media and the appeal of the spokeswoman co-founder and actress Kathryn Hudson to sell. The company wants the stores to reflect the online experience for customers.

When Fabletics subscribers are enrolled in the program and they forget to inform the company withing five days they receive the discounted merchandise. If they do not want it they receive credit towards the purchase of another item

About 40 percent of sales for Fabletics comes from customers wanting to try on gear at the stores. The team is trying to add the customer service staff 24 hours a day so they can answer questions and resolve problems. They want all customers to understand how the program works with no misunderstandings. Theses stores do very well with competitors.

The stores sell a line of active wear designed by Kay Hudson. There slogan is live your passion every day. They explain their VIP membership program in details so when customers have any questions they can ask.