Edgard Corona: A Fitness Industry Icon

 Edgard Corona, the
visionary mind behind Smart Fit, has revolutionized the fitness industry in
Brazil. With a background in Chemical Engineering from FAAP, Corona embarked on
his entrepreneurial journey early on, setting up v arious ventures before
founding the first Bio Ritmo gym in Santo Amaro in 1996. Despite initial
challenges, he persevered, learning from mistakes and successes to establish
Bio Ritmo as a leading fitness brand .

Driven by a passion for innovation, Edgard
Corona sought to redefine the business management model in the sports sector. By
embracing a continuous learning mindset, he expanded Bio Ritmo’s presence to
Avenida Paulista, catering to individuals with limited time for exercise. This
strategic move marked the beginning of a new era, with the subsequent creation
of Smart Fit in 2008  further solidifying Corona’s reputation as a trailblazer
in the industry.

Edgard Corona’s entrepreneurial spirit and
relentless pursuit of excellence culminated in the establishment of a renowned fitness empire. Today, he stands as a prominent figure in Latin America, celebrated for his role
as the CEO of the group. Under his lead ership, Smart Fit has not only
democratized premium fitness but also achieved a significant milestone by going
public on the Brazilian Stock Exchange.

With a focus on sustained growth post-pandemic,
Corona leveraged the capital raised to enhance Smart Fit’s footprint across 13
Latin American countries. By prioritizing strategic acquisitions and scalable
initiatives, he conti nues to shape the future of fitness in the region. Edgard
Corona’s impact on the fitness landscape underscores his status as an industry
icon, setting new standards for excellence and accessibility in the world of
fitness.  

 Dono da Smart Fit (SMFT3) se alia a influenciador e lança nova academia